Why You Should Own Your Website

This article was orginally published at Strella Social Media on December 19, 2012.

Big WWWA professional website is the most crucial marketing tool that a small business owner has at his or her disposal. Establishing and retaining full ownership and control of your website is equally important in the rapidly shifting online world.

There are scores of “out-of-the-box” options out there from large, well-known companies that offer an easy and (seemingly) low-cost gateway towards establishing their own website. Such options can be very attractive to those who have little or no experience with websites because they often including editing tools where business owners can create their site. However, beware of some potent fine print that accompanies these “great” deals.

The first common issue is a lack of control over updating content or expanding the site. When a site is new, it is also small. The handful of pages and/or features you get with these “out-of-the-box” deals is usually sufficient for a start-up, but inevitably a business’s needs will change or grow (or both). This is where the large, well-known company makes their real money, often charging exorbitant amounts for additions or simple changes. For those old enough to remember, think about the old “12 records for a penny” deals. These club memberships were great upfront, but you were committed to buy each month for a couple years at whatever “regular club prices” they decided to charge you.

The second typical issue is ownership. Depending on which company you’re dealing with, these issues could range from simple challenges like being unable to control the Twitter handle that appears when a reader selects the “share” button to more complex difficulties such as site copyright. I had a client who ultimately didn’t own anything on his existing site even though the images were of him and his staff and the words described his business. Lack of ownership can also have an adverse effect on search engine optimization (SEO) as limits are placed on how pages are constructed and the types of tools available to help improve your SEO.

As a website designer who specializes in creating custom websites, I obviously have an interest in promoting well-built websites. I have several clients who were entangled in these “out-of-the-box” schemes and the limitations were so severe that we were forced to rebuild the entire site to make even basic enhancements. Building your site organically may be a slower and (initially) more costly option but you will reap the rewards in the long run by maintaining ownership and control.

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The Uphill Battle Facing Small Business

This article was orginally published at Strella Social Media on November 19, 2012.

Uphill Battle Facing Small BusinessNext Saturday, November 24th has been deemed Small Business Saturday, positioned between Black Friday and Cyber Monday in the post-Thanksgiving shopping spurt. On the surface, this is a very good thing. It brings widespread awareness to small business in general and should cause consumers to think of the little noticed shops they may routinely pass on their way to the big box store.

I must admit, however, that I have some skepticism about this initiative. First, it was launched by American Express, a multi-billion dollar, multi-national, corporation that may be about as far from “small” as one can get. AMEX has also registered the terms “Shop Small” and “Small Business Saturday,” which means that an actual small business may get into trouble if they used these terms in this context without permission or sanction from AMEX. I don’t mean to dump too much on American Express as I still think this is a great awareness campaign for small businesses, but let’s be frank; it is a big advertisement for their financial services.

There is also a bit of cynicism with the term “small business” itself. It has been volleyed around the political world in recent times as a mere catch phrase, well focus-tested and positive. In a way, saying you’re in favor of small business is like saying you’re for “world peace,” a great sounding concept, but totally meaningless unless you’re willing to look at the finer details needed to achieve such a lofty goal.

In the past political season, we’ve heard both sides speak how they were in favor of “small businesses” or the “middle class.” But when you look at some of the finer details, you see that the opposite is true. When the IRS audits a large corporation, they receive an average of $9,173 per man hour in recovered tax revenue. When small and medium size business are audited, that figure is only $702 per hour, a ratio difference of about 13 to 1 in actual dollars for the U.S. Treasury. Yet small-and-medium-sized-businesses are audited about 30% MORE than large corporations. Why?

The answer is that small businesses are easier targets. They don’t have the resources to properly fight these audits, so they are “low hanging fruit” for bureaucrats who are more concerned with their own success rates than actual dollars recovered for the taxpayers and, of course, this proves devastating for many small business owners. This stat alone should make you furious but there are many more examples of the deck being stacked against small business.

The point is, small business is a great attribute in a free society but there are many unnecessary burdens that inhibit our growth and survival. Most people agree that they want small business to thrive and it is time we all take some responsibility in challenging these burdens.

Clear and Unfiltered

This article was orginally published at Big Blue Bullfrog on October 3, 2012.

First Presidential Debate in DenverYesterday was the final day of the regular season in Major League baseball, and what a regular season it was. Miguel Cabrera of the Detroit Tigers won the triple crown (finished first in home runs, RBIs, and batting average) a feat accomplished for the first time in my lifetime, the Oakland A’s won their division on the final day, the Washington Nationals became the first team from DC to make the postseason in merely 80 years, and the Baltimore Orioles made the playoffs for the first time in 15 years. But the baseball regular season wasn’t the only thing that ended last night.

With the first presidential debate last night in Denver, the fog of deception that was fabricated to make Mitt Romney look like he is an unacceptable choice for the highest office in the land has been permanently dispensed. In fact, some of the more enjoyable moments of the debate were those when President Obama appeared absolutely lost because Mitt Romney refused to accept the caricature of his positions created by the left. But Mitt Romney is not a caricature and his legitimacy shone brightly in contrast with the president last night in this debate which focused exclusively on domestic policy.

Without the filter of campaign commercials or slanted media analysis, the candidates were presented bare (without teleprompters) and had to rely on their own knowledge and wits. In this setting, it was clear who had command of the issues of the day and that was the challenger. A long running CNN poll, which has been taken after every Presidential debate since 1980 had Romney winning by an astonishing 67% to 25%, shattering all previous margins.

A lot of the initial analysis of the debate claimed that Romney won because he was more “aggressive” and one analyst actually said Romney got the edge in time using a football analogy. Actually, President Obama clocked in with nearly five more minutes than Governor Romney and it only felt like Romney spoke longer because his words had so much more substance than Obama’s well used platitudes and stereotyped preconceptions.

There are still two presidential debates remaining this month along with one vice presidential debate, so this race is far from over with 33 days until the election. However, anyone who paid close attention last night has got to like Romney’s chances at this point.

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